Mahesh Babu’s 1 – VFX work underway

Superstar Mahesh Babu’s ’1 – Nenokkadine’ is currently in post-production mode. The movie is gearing up for a Sankranthi release. The film has a number of high voltage action sequences and international technicians have worked on the VFX scenes. Some minor VFX post production is happening in Hyderabad and this work is also progressing at a fast pace.

Production sources say that the team is working round the clock to meet the release date. Mahesh Babu and Kriti Sanon will be seen as the lead actors and Sukumar has directed this action thriller.

Devi Sri Prasad has composed the music for this movie and the audio album will be out on the 19th of this month. 14 Reels Entertainment has produced this big budget film and Eros International has acquired the film’s rights.

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Eros International forays into Telugu market with Mahesh Babu's '1' Nenokkadine

Mumbai, 4th December 2013: Eros International Media Limited (Eros International), a leading global company in the Indian film entertainment industry announced its foray into the Telugu market by co-producing Mahesh Babu's '1' Nenokkadine. Produced by 14 Reels Entertainment and Eros, the upcoming action thriller will release on 10th January 2014.  Directed by Sukumar, the film has been shot in Goa and London with newcomer Kriti Sanon essaying the role of leading lady and Babu's son Gautam playing his younger version. Devi Sri Prasad has composed the music for the film.  An added attraction is actress Jacqueline Fernandez performing a special dance number in the film.  Commenting on the acquisition, Sunil Lulla, Managing Director, Eros International Media Ltd said, "Eros has been one of the biggest champions of regional cinema be it Tamil, Marathi or Punjabi. What better way to enter the Telugu market than with its superstar Mahesh Babu. We are very excited about "the film" and hope there are many such films to come. We are looking forward to the release of this much anticipated thriller and audience reactions".  About Eros International Media Ltd (Eros International) Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has a competitive advantage through its extensive and growing movie library comprising of over 1,100 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library.

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